Friday, November 18, 2011


Sexist socks

What is it with the clothing industry and sexism? Don't misunderstand me here. I'm fairly flexible about folks flashing their favorite fashions. Heck, I'm married to a guy who regularly dons a skirt kilt, but there are lines and then there are lines.

And a line has been crossed.

This is a screenshot from an email I received today. I once ordered a wool sweater from the company in question, so I will now receive marketing emails until the end of time.

Even if I should up and decide to move to the tropics, I suppose...

If I were to be selling athletic supporters, I'd put ads in mens magazines. Target demographic and all of that.

I can understand that an ad sporting a big, hairy, male foot in a cute, strappy summer sandal is not very likely to promote huge sales of said sandals to teenaged girls.

Although maybe in the transvestite demographic....

Ahem.

What I cannot understand is why men can buy socks labeled warm, warmer, and warmest but we women can only purchase pedicure-prim, aloe-infused socks.



What? Only guys go outside in the winter? Only strapping, strong, muscular men shovel snow? Only women are entitled to soft sole skin?

5 yarns:

Mary deB said...

Not to mention that all women like pink and all men wear only navy and grey... I started knitting socks when my son was 8 or so, and wanted socks that were colourful! Now, of course, his feet are size 13, and he still loves handknitted socks. But if ever he wants plain grey socks, he'll have to go elsewhere.

Barbara said...

I work in a scuba shop. Most of the women's gear is smaller and pink, only one manufacturer makes things for actual women instead of just making men's gear smaller. No, women never play outside in the winter or shovel snow. Uh-huh.

Chris said...

Grrrrr.

Carrie K said...

Now I want a pair of light gray aloe infused warmest socks.

NumberGuy said...

Tell Carrie I do too!!!



ILY,NG